Megan is the owner of MLR properties. A design and construction company based in Fairfield County. Branding photography is no longer just a bunch of headshots. Now you have to tell a story behind the images. Locations help a great deal. An architect at their build, a swimmer at the pool or a landscaper in the garden. Half the fun of photographing a subject is coming up with the type of look or pose that the client will look natural and approachable.
Megan in her clients wine cellar that she designed.
Here is a perfect example of branding photography. I photographed The Awesome Toy Store in Westport for Westport Lifestyle Magazine. The clients were so happy that they purchased the images from me and are using them for their website and marketing campaign.One of the most important things a photographer has to do on a shoot is make the client feel comfortable so that you can get images that look natural and unforced.
Branding photography is a must when you need content for your website and marketing. These images could and will be used for social media. It is always a win win to do this for your business.
David called me to photograph him for his website. He was planning to upgrade his site and also wanted me to photograph his pieces of art so he could sell them online. We picked a nice day because many of his pieces are large and we wanted to get the images taken outside. To have images for social media I now take many more images. But I still always want to tell a story.
For websites or for branding photography, I like to show the viewer what a typical day might be, tell the story.
David is a Westport artist and lives very close to me. I run or bike by his studio almost every day. He sometimes works outside or on the porch and I think his work is amazing!